Three reasons why businesses should invest in corporate hospitality

Whether you are looking to make a good first impression to a new client, develop your relationship with an existing client or reward your enthusiastic team, corporate hospitality provides the perfect atmosphere to show your dedication. From rugby matches and concerts to horse racing and theme parks, Corporate hospitality comes in all shapes and sizes and there is an event that will suit your organisations budget and needs.

There are several benefits to investing time and money into corporate hospitality:

Win new business

Inviting potential clients to an event is a great way to display your investment into the partnership and helps differentiate your company from the competition. Corporate hospitality offers you the opportunity to make a great first impression and build a strong rapport outside of the business environment. Bring along the team you would hope to work with the client to enable them to meet face-to-face and showcase their personalities and abilities.

Perfect type of corporate hospitality: Get to know each other over a delicious meal and drinks at a unique venue.

Nurture relationships

Similarly to winning new business, to maintain successful client relationships, it’s key to keep the connection strong both in and out of a corporate setting. Every industry is just as competitive as the next, so you must work just as hard to keep a client as you would to win one. Devoting time into client relationships will give you a strong advantage when it comes to retaining their business.

Perfect type of corporate hospitality: Take your client to see their favourite team play. As homes to some of the U.K.’s top sporting sides, venues including AJ Bell, Emirates Riverside, Ibrox Stadium, BT Murrayfield, and Stadium of Light offer a range of match day hospitality packages in stunning suites and executive boxes with spectacular pitch views.

Rewarding your staff

Corporate hospitality is usually affiliated with winning new business and maintaining client relationships, but it can be just as effective to support the retention of employees. It’s important to get to know your team within an informal setting and reward their hard work and dedication.

Perfect type of corporate hospitality: Why not take your team to a spectacular Christmas party? From a jolly Jinglefest to an Evening of Swing and Sparkle, or a Winter Wonder Lab to the Jingle Bell Rock, Venuelior’s range of Christmas party packages have something to meet every company’s needs.

This blog previously appeared on the AJ Bell Stadium website.